This week, InVintory launched its newest high-end tier, Opus. A leap above its existing products, Opus is effectively a smart home solution for wine cellars. InVintory builds a custom 3D model of a wine cellar down to the exact wooden case or magnum bottle, which is unlocked on an iPad that is stationed at the cellar door. This allows customers to easily and visually find any bottle at the tap of a button.
To discuss this new product and talk about InVintory more generally, founders Jeff and Josh Daiter (father and son) joined Yule for an in-person interview at Jeff's condo in downtown Toronto.Learn how Jeff - a retired physician - was inspired to create InVintory after an incident that saw the very bottle he was trying to find in his cellar smash to the floor, and hear how Josh responded to Jeff's request for help and built a rudimentary app over a short family holiday. The trio also delve into the ethos underlying the company and where they envision it heading in the future.
InVintory emerged in response to a problem: Jeff Daiter couldn’t find bottles in his cellar, and one night, while searching in frustration yet again, he dropped and smashed the very bottle he sought.
He turned to his son, Josh – a software developer – to build him a solution: a simple app to easily track and find his wines.
The rest is history.
It is about collecting experiences. Every wine owner develops a relationship with the labels in their cellar: whether a bottle was purchased at the estate from the hand of its maker or gifted by a loved one, wine takes on meaning beyond the pleasure of its consumption. That is, after all, what makes it so special.
Yet, too often, these experiences get lost in the work of collection management, which can affect collectors of all sizes. For those with cellars or large wine fridges, their wares become dusty and disorganized. Bottles are forgotten and left to age past their prime drinking windows in hard-to-reach racks, until finally found to great disappointment.
Our vision is to build InVintory into the platform upon which wine collectors and enthusiasts around the world rely to meet all their wine management needs.
Co-Founder & Chief Executive Officer
Co-Founder & Chief Product Officer
Chief Operating Officer
Chief Technology Officer
Senior AR Software Developer
Lead Product Designer
Marketing Manager
Manager of Business Development & Customer Success
Wine Manager
Lead Wine Consultant
ESPN Sports Analyst, Former NBA Player
NBA Player, New York Knicks
Founder of The Wine MVP, Super Bowl Champion
Co-Founder and Managing Director at Academie du Vin
Serial Entrepreneur, Co-Founder Crashlytics, Founder @ Digits
Associate, Private Equity, Growth Equity and M&A
NBA Player, Toronto Raptors
As an avid wine collector, I have thoroughly enjoyed using the app. It's been really exciting to see how InVintory has grown, and I'm looking forward to helping it continue on this path
– JJ Redick